One of the most innovative soccer clubs on the planet, regularly challenging the traditional aesthetics of soccer.
The Portland Common is a fictional USL League One identity for the city of Portland Maine, first designed in 2022.
The brand was originally created as a graduate school project, and has continued to evolve, and serve as a testing ground for various creative explorations and proof of concepts.
"Club Bio"
Founded as an amateur club in 2019, Portland Football Club soon became a regional powerhouse, winning multiple regional and national amateur competitions. Bolstered by community support and multiple sold out matches while playing at Portland’s publicly owned Fitzpatrick Stadium, Portland Football Club decided in 2022, to make the jump to professional soccer, and USL’s League 1.
As part of the jump to USL, Portland Football Club will be constructing a purpose built, soccer specific stadium in the heart of downtown Portland. This stadium, named The Portland Common, will be open to the public on non-match days as a public park serving the community.Subsequently, Portland Football Club will be re-branding to Portland Common Football Club.
The full identity standards are available to view below
"pcfc_standards.pdf"This page is currently under construction...
During employment with the Chicago Fire, Thomas Hill lead the design direction of the 2026 Chicago Fire Home Kit. The work included the full design process from conceptualization, to completion of the design brief sent to Adidas. This page will be updated to reflect the full design process once the shirt has released to the public.
The sketches above represent similar artistic style to work done for the Chicago Fire, but were not done in relation to the kit design process for the club. The artwork does not in any way reflect the design direction of any Chicago Fire jersey, and is independent from any professional work done for the Fire.
The Portland Common is a fictional USL League One identity for the city of Portland Maine, first designed in 2022.
The brand was originally created as a graduate school project, and has continued to evolve, and serve as a testing ground for various creative explorations and proof of concepts.
"Club Bio"
Founded as an amateur club in 2019, Portland Football Club soon became a regional powerhouse, winning multiple regional and national amateur competitions. Bolstered by community support and multiple sold out matches while playing at Portland’s publicly owned Fitzpatrick Stadium, Portland Football Club decided in 202, to make the jump to professional
soccer, and USL’s League 1.
As part of the jump to USL, Portland Football Club will be constructing a purpose built, soccer specific stadium in the heart of downtown Portland. This stadium, named The Portland Common, will be open to the public on non-match days as a public park serving the community.Subsequently, Portland Football Club will be re-branding to Portland Common Football Club.
The full identity standards are available to view below
"pcfc_standards.pdf"